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Who We Are
At City Beach we believe it’s your life, live it! We encourage our team members to express their individual style; we want you to be comfortable in your skin so you can earn, learn and grow both personally and professionally.
Career progression and internal promotion is a priority for us here at City Beach. Many of our employees have enjoyed a career with City Beach spanning more than a decade and working across various locations and roles.
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Our Head of Operations Troy joined City Beach 23 years ago as a full-time sales assistant before making the move into our Men's Buying team in Head Office and working his way up to his current role which sees him working with our Directors and the Heads of Department to set the strategic plan for City Beach. And for Troy it's these unique growth opportunities that people may not realise about a career with City Beach "Your path is not set in stone; you can change lanes and succeed." Which is why he encourages Team Members to speak up and make themselves, their strengths and their goals known.
So how would he describe City Beach? "In one word, alive! There's never a dull moment, we move quickly and we're young at heart, even after so many years."
Troy Elliot
Our Head of Operations Troy joined City Beach 23 years ago as a full-time sales assistant before making the move into our Men's Buying team in Head Office and working his way up to his current role which sees him working with our Directors and the Heads of Department to set the strategic plan for City Beach. And for Troy it's these unique growth opportunities that people may not realise about a career with City Beach "Your path is not set in stone; you can change lanes and succeed." Which is why he encourages Team Members to speak up and make themselves, their strengths and their goals known.
So how would he describe City Beach? "In one word, alive! There's never a dull moment, we move quickly and we're young at heart, even after so many years."
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Starting with City Beach over 14 years ago, Ben originally joined the team as a Manager in Training before progressing into Store Manager, joining the Loss Prevention team and as a Regional Sales Manager before becoming our Head of Retail where he’s responsible for running the operations for all our Retail stores nationally!
What does Ben love most about working at City Beach? ‘I love that you can bring your own style to the workplace, you can affect change and it’s fast-paced -we’re always looking at ways to improve the customer and team experience.”
Ben Nau
Starting with City Beach over 14 years ago, Ben originally joined the team as a Manager in Training before progressing into Store Manager, joining the Loss Prevention team and as a Regional Sales Manager before becoming our Head of Retail where he’s responsible for running the operations for all our Retail stores nationally!
What does Ben love most about working at City Beach? ‘I love that you can bring your own style to the workplace, you can affect change and it’s fast-paced -we’re always looking at ways to improve the customer and team experience.”
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Dee, our Head of Commercial and Compliance, has been City Beach for 20 years. Starting as full-time sales assistant in our Queen Street store, Dee worked in several of our stores before moving into Compliance. As Head of Commercial and Compliance Dee manages our Compliance, Buying Support, Front of House, and Audit Teams, overseeing the Company’s inventory and inventory systems, working closely with IT to refine systems and ensuring that our Front of House service is first class!
For Dee, no two days are the same, which is one of things she loves about her role at City Beach ‘I love that I get to work with most Departments as part of my role and this provides a never-ending learning opportunity. I love that I can come to work each day and it never feels the same!”
What advice would Dee give someone interested in a career with City Beach? “Apply for a role that you are suited for but remain open minded once you’re in the door because you never know where you could end up. If you are willing to learn and work hard to achieve your goals, City Beach has the opportunities!”
Deidre Cullumbine
Dee, our Head of Commercial and Compliance, has been City Beach for 20 years. Starting as full-time sales assistant in our Queen Street store, Dee worked in several of our stores before moving into Compliance. As Head of Commercial and Compliance Dee manages our Compliance, Buying Support, Front of House, and Audit Teams, overseeing the Company’s inventory and inventory systems, working closely with IT to refine systems and ensuring that our Front of House service is first class!
For Dee, no two days are the same, which is one of things she loves about her role at City Beach ‘I love that I get to work with most Departments as part of my role and this provides a never-ending learning opportunity. I love that I can come to work each day and it never feels the same!”
What advice would Dee give someone interested in a career with City Beach? “Apply for a role that you are suited for but remain open minded once you’re in the door because you never know where you could end up. If you are willing to learn and work hard to achieve your goals, City Beach has the opportunities!”
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Our Chief Information Office Rhian has been with City Beach for almost 13 years, growing his career in our IT team where he now leads a team of specialists to deliver on the IT Strategy for City Beach. Covering everything from supporting the day-to-day operations, data and reporting and development through to systems support and projects.
For Rhian, no two days are the same and the fast paced, energetic nature of City Beach and the challenges of each new day are one of his favourite things about working with us. That and the career development “City Beach is a gateway of opportunity, and if you’re successful and come onboard, take those opportunities and run with them. Internal promotion is a part of the culture here, from the shop floor to the buying team or IT, anything is possible”.
Rhian Greenway
Our Chief Information Office Rhian has been with City Beach for almost 13 years, growing his career in our IT team where he now leads a team of specialists to deliver on the IT Strategy for City Beach. Covering everything from supporting the day-to-day operations, data and reporting and development through to systems support and projects.
For Rhian, no two days are the same and the fast paced, energetic nature of City Beach and the challenges of each new day are one of his favourite things about working with us. That and the career development “City Beach is a gateway of opportunity, and if you’re successful and come onboard, take those opportunities and run with them. Internal promotion is a part of the culture here, from the shop floor to the buying team or IT, anything is possible”.
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Tim is our Head of Finance, originally joining the team 7 years ago as a Management Accountant before moving into a Finance Manager role and, finally, his current position where he oversees all the financial elements of the business including Accounts Payable, Financial Accounting, Analysis, and reporting, Forecasting and Budgeting; all working together to ultimately support better decision making for the business.
Tim’s advice for someone interested in joining City Beach? “Be open to a different environment and be agile. It’s a great place to work with a lot of tenure across the business, but you need to be able to adapt and accept some things may be different to what your used to”.
Tim Tregenza
Tim is our Head of Finance, originally joining the team 7 years ago as a Management Accountant before moving into a Finance Manager role and, finally, his current position where he oversees all the financial elements of the business including Accounts Payable, Financial Accounting, Analysis, and reporting, Forecasting and Budgeting; all working together to ultimately support better decision making for the business.
Tim’s advice for someone interested in joining City Beach? “Be open to a different environment and be agile. It’s a great place to work with a lot of tenure across the business, but you need to be able to adapt and accept some things may be different to what your used to”.
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Since joining our Retail team as our WA Head of Visual Merchandising Tia has since grown to become the Head of Store Operations; overseeing all our new Store Openings, Closures and Fit outs as well as the maintenance, procurement, and non-stock Inventory management for our stores nationally.
And it’s that diversity of work that makes Tia love what she does “City Beach will teach you a myriad of transferable skills and give you opportunities across multiple departments. No two days look the same and you’re always pushing forward and working on the next thing.”
Tia Pearce
Since joining our Retail team as our WA Head of Visual Merchandising Tia has since grown to become the Head of Store Operations; overseeing all our new Store Openings, Closures and Fit outs as well as the maintenance, procurement, and non-stock Inventory management for our stores nationally.
And it’s that diversity of work that makes Tia love what she does “City Beach will teach you a myriad of transferable skills and give you opportunities across multiple departments. No two days look the same and you’re always pushing forward and working on the next thing.”
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Our Head of Visual Merchandising Jordan has been a part of the City Beach family for over 10 years!
As Head of Visual Merchandising Jordan and his team implement, train and develop our Retail Team Members in Store Presentation, Store Displays, Promotional Set Ups and New/Refurbished Store Set Ups. It’s a constantly evolving role, but for Jordan there’s always the opportunity to pivot and try something new. ‘As a Visual Merchandiser you are constantly playing with a lot of new and fast fashion trends that range across all ages and styles. You will never be bored with the options of apparel at your fingertips!’
And Jordan’s advice for working with City Beach? ‘Be ready for a challenge that will inspire and push all of your boundaries! But also know that we cater to anyone and everyone, we want people to be loud and proud with who they are and for their own personal style to shine.’
Jordan Potter
Our Head of Visual Merchandising Jordan has been a part of the City Beach family for over 10 years!
As Head of Visual Merchandising Jordan and his team implement, train and develop our Retail Team Members in Store Presentation, Store Displays, Promotional Set Ups and New/Refurbished Store Set Ups. It’s a constantly evolving role, but for Jordan there’s always the opportunity to pivot and try something new. ‘As a Visual Merchandiser you are constantly playing with a lot of new and fast fashion trends that range across all ages and styles. You will never be bored with the options of apparel at your fingertips!’
And Jordan’s advice for working with City Beach? ‘Be ready for a challenge that will inspire and push all of your boundaries! But also know that we cater to anyone and everyone, we want people to be loud and proud with who they are and for their own personal style to shine.’
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Brea is our Head of People & Culture, and started her journey with City Beach in 2009 as a Talent Coordinator, progressing her way through the People & Culture team. As the Head of People & Culture Brea manages the People & Culture team across all human resources functions, and partners with the business to design and implement strategies that will attract, engage, and develop team members, and positively influence their experience with City Beach.
Brea’s advice for someone interested in joining City Beach? "Be open to different ways of thinking, embrace the culture, appreciate the history but strive for continuous improvement. You can be anything you work hard for – the City Beach journey is what you make of it"
Brea Cornwell
Brea is our Head of People & Culture, and started her journey with City Beach in 2009 as a Talent Coordinator, progressing her way through the People & Culture team. As the Head of People & Culture Brea manages the People & Culture team across all human resources functions, and partners with the business to design and implement strategies that will attract, engage, and develop team members, and positively influence their experience with City Beach.
Brea’s advice for someone interested in joining City Beach? "Be open to different ways of thinking, embrace the culture, appreciate the history but strive for continuous improvement. You can be anything you work hard for – the City Beach journey is what you make of it"
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As Head of eCommerce at City Beach Nick is responsible for looking after our customers from the moment they enter our online store through to an order arriving at their door step.
Every day Nick is learning something new; something he wants people to know about a career with City Beach. ‘You’re not stuck in a bubble. There are always opportunities to learn and interact with other departments and your ideas will always be heard, no matter your level or department.’
And his last piece of advice for those thinking about a career with City Beach ‘Don’t hold back, if there is a role that takes your interest apply today!’
Nick Palmer
As Head of eCommerce at City Beach Nick is responsible for looking after our customers from the moment they enter our online store through to an order arriving at their door step.
Every day Nick is learning something new; something he wants people to know about a career with City Beach. ‘You’re not stuck in a bubble. There are always opportunities to learn and interact with other departments and your ideas will always be heard, no matter your level or department.’
And his last piece of advice for those thinking about a career with City Beach ‘Don’t hold back, if there is a role that takes your interest apply today!’
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Our Head of Digital Mike, or MC as he’s known around the office, has been with City Beach for over 7 years. Starting as a Web Analyst MC is now responsible for mentoring and leading the digital team to execute an omnichannel digital strategy across customer touchpoints and the wider business. MC and his team cover everything from customer lifecycle, acquisition, retention, and conversion through to innovation, data & insights.
When it comes to MC’s favourite thing about City Beach it’s the collaborative nature of the business and the opportunity to constantly learn. “There are so many subject matter experts across the business who you can collaborate with, learn things from and bounce ideas off” he says.
Mike Cheng
Our Head of Digital Mike, or MC as he’s known around the office, has been with City Beach for over 7 years. Starting as a Web Analyst MC is now responsible for mentoring and leading the digital team to execute an omnichannel digital strategy across customer touchpoints and the wider business. MC and his team cover everything from customer lifecycle, acquisition, retention, and conversion through to innovation, data & insights.
When it comes to MC’s favourite thing about City Beach it’s the collaborative nature of the business and the opportunity to constantly learn. “There are so many subject matter experts across the business who you can collaborate with, learn things from and bounce ideas off” he says.
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As Head of Content & Marketing Talia is responsible for overseeing all things content including graphic design, video, social & the studio content production for our website product imagery.
For Talia, City Beach is about thriving in the chaos. ‘What I love most is that City Beach operates like a 30+ year old start-up. I love how innovative and reactive we are, it allows us to remain relevant to our target market by adjusting our strategy where necessary. We don't operate on a 3-year plan, and I love that. E-Commerce & Social Media change so quickly, so it's imperative to be able to pivot quickly and adopt the right initiatives for growth. It can be crazy, but I love the crazy, it's refreshing for me!’
For Talia, City Beach is the place to be if you’re looking to learn, grow and evolve in your career. ‘If you want to learn and be a part of a fashion company that is evolving and innovative, this is the company to work for. You aren't stuck in one lane. You have opportunities to work with different teams and take on new projects. If you have new ideas and want to test something, you have the opportunity to do so.
Talia Bianchi
As Head of Content & Marketing Talia is responsible for overseeing all things content including graphic design, video, social & the studio content production for our website product imagery.
For Talia, City Beach is about thriving in the chaos. ‘What I love most is that City Beach operates like a 30+ year old start-up. I love how innovative and reactive we are, it allows us to remain relevant to our target market by adjusting our strategy where necessary. We don't operate on a 3-year plan, and I love that. E-Commerce & Social Media change so quickly, so it's imperative to be able to pivot quickly and adopt the right initiatives for growth. It can be crazy, but I love the crazy, it's refreshing for me!’
For Talia, City Beach is the place to be if you’re looking to learn, grow and evolve in your career. ‘If you want to learn and be a part of a fashion company that is evolving and innovative, this is the company to work for. You aren't stuck in one lane. You have opportunities to work with different teams and take on new projects. If you have new ideas and want to test something, you have the opportunity to do so.
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Our Men’s Buying Manager Paul first joined City Beach over 20 years ago, originally as a Store Manager before making the move into our Buying team where he oversees the co-ordination of the buying activities for our Menswear team.
For Paul, success at City Beach is all about being open to change and taking advantage of the opportunities the business offers. ‘It’s a wide world of opportunities’.
‘We’re fast paced’ he says, ‘And there’s a constant hustle. But anything is possible on any given day and that’s what makes City Beach unique’
Paul Ulhmann
Our Men’s Buying Manager Paul first joined City Beach over 20 years ago, originally as a Store Manager before making the move into our Buying team where he oversees the co-ordination of the buying activities for our Menswear team.
For Paul, success at City Beach is all about being open to change and taking advantage of the opportunities the business offers. ‘It’s a wide world of opportunities’.
‘We’re fast paced’ he says, ‘And there’s a constant hustle. But anything is possible on any given day and that’s what makes City Beach unique’